Marketing Manager
SEO Specialist
Content Manager
E - Commerce
E - Commerce Analyst
Marketing Manager
SEO Specialist
Content Manager
E - Commerce
E - Commerce Analyst
Greetings, I am Thanh Nhi, a final year student majoring in Digital
Marketing at Ho Chi Minh City University of Technology (HUTECH). Despite being early in my journey, I bring strong enthusiasm, a fast-learning mindset, and a deep passion with Digital Marketing. I continuously seek opportunities to connect brands with their audiences in a creative, data-driven, and impactful way. I have a growth mindset and wish to learn front everything that I have a observe to work view
I aspire to become a data-driven Digital, consistently prioritizing user experience and brand value. Over the next three years, my goal is to grow into a professional Digital Marketer, contributing to sustainable growth strategies and delivering long-term value for the organization.
- Conducted in-depth market analysis to uncover key consumer trends and actionable insights
- Developed innovative content strategies that generated up to 200K views and significantly boosted audience engagement.
- Utilized photo and video editing tools to enhance and optimize video content for maximum reach and impact.
- GPA: 3.3/4.0
- Achievement: Outstanding Student 2023-2025
- CEF B1 – English Proficiency
- Applied Informatics Certificate
- Communication & Teamwork Skills (KN1)
– Strong communication and teamwork skills
– Proficient in strategic planning and work management
– Capable of performing effectively in high-pressure environments
MOS: Advanced
Canva & Capcut: Advanced
English: Basic Proficiency
Yuvia Yoga was conceived as a passion project to create a distinctive highlight within my CV and professional portfolio. More than a conceptual yoga fashion website, it stands as a testament to my creativity, project-execution skills, and deep commitment to the field of Digital Marketing.
This project reflects my full dedication from ideation and market research to building a complete, functional website demonstrating a strong capacity for self-directed learning and independent project management. My ultimate goal is to showcase the ability to plan, develop, and manage content with initiative, creativity, and professionalism, underscoring the proactive mindset and expertise I strive to bring to every endeavor.
Website Remediation Plan for CRC: Addressing Traffic Loss Caused by Google’s Latest User-Engagement-Focused Algorithm Update
1. Website Traffic Performance
July 2025:
Organic Traffic: 50K sessions
Average Time on Site: 2m 30s
Bounce Rate: 42%
August 2025:
Organic Traffic: 30K sessions (↓ 40%)
Average Time on Site: 1m 15s (↓ 50%)
Bounce Rate: 68% (↑ 26 percentage points)
2. Page Speed Metrics
Desktop:
Avg. Load Time: 2.8s | LCP: 2.5s | FID: 120ms | CLS: 0.12 (Acceptable)
Mobile:
Avg. Load Time: 6.2s | LCP: 5.5s | FID: 350ms | CLS: 0.28 (Needs improvement – poor user experience)
3. Content Insights
Total Blog Posts: 200
Outdated Content (> 2 years old): 65%
Posts with Optimized Images: 35%
Posts with Clear CTAs: 25%
4. User Behavior Data
Device Split: 70% Mobile | 30% Desktop
Mobile Bounce Rate: 75% (significantly higher than desktop)
Highest Exit Rate: Product Detail Pages – 82%
During the Content Marketing module, my team and I developed and produced a storytelling video titled “The Hundred-Knot Bamboo – A Modern Retelling.” This 10-day project involved 8 team members, where I actively contributed to ideation and participated in filming and post-production. From the very first brainstorming sessions, our goal was not merely to retell a familiar folktale but to breathe new life into it—transforming a traditional legend into a modern, engaging video that resonates with today’s young audience.
